When embedded properly, online-news-videos strengthen journalistic content, brand and advertising opportunities. To support such process, the “Video-Impact-Lane©” was created by management & advisory services mas ltd.
- For news-media, going digital means a sustainable shift of competition. Be it newspaper, TV or online-platform: users do not ask for the difference anymore.
- Therefore, a significant growth of integrating news-videos into online-newspapers is gaining importance throughout various genres and regions.
- When embedded the right way, news-videos strengthen journalistic content, brand and advertising opportunities.
- To support such embedding-process, the “Video-Impact-Lane©” was created.